Pantone® Announces the 2023 Color of the Year: VIVA MAGENTA

Pantone® just released its pick for the 2023 Color of the Year, and it’s a gorgeous red-hued beauty – Viva Magenta! Pantone describes Viva Magenta as “a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

2023’s Color of The Year is a powerful reminder that even though times have been tough, there is always hope for those who have displayed strength and courage in the face of adversity.

Viva Magenta is a refined red hue that “presents a balance between warm and cool tones.” The stunning combination of reds, pinks, and cool blues combine to form a color that represents fierceness with a touch of grace. Colors similar to Viva Magenta have been wildly popular in the events and tradeshow industry for years now. These colors captivate an audience and demand the attention of any room. Here at Georgia Expo, we offer a beautiful variety of colors, so there is something for everyone!

Make sure your company is stocked and ready for 2023 with our beautiful Viva Magenta-toned fabrics! Here are some of our favorite picks: